The Ursino Castle of Catania is getting ready to the opening of the exhibition Picasso e le sue passion. While the preparation of the exhibition is underway, in the room XIII a totally new space, that will characterise the castle in the coming four years, is shaping up: CUB, the Castello Ursino Bookshop.
Books; merchandising related to the Castle and its artworks, but also to the exhibitions that will take place, starting with the one on Picasso; objects from Sicilian artisans (zero kilometre); products resulting from projects in favour of legality; and also cultural products and events. CUB aims to be a cultural and tourist reference point for the tourists coming to Catania to discover a piece of Sicily, but also for the citizens who will get a new way to ‘live’ the castle.
Today, the municipality officially assigns the bookshop to a group of enterprises that includes Officine Culturali (association responsible for the management and valorisation of culture, specifically of the Benedictine Monastery of Catania) and Karma Communication (agency of communication interested in cultural and tourist themes).
According to Francesco Mannino, president of Officine Culturali “this is a bet that Officine Culturali and Karma Communication are making that will allow to create jobs. At the same time it is a challenging experiment. Maybe those who did not participate to the call, made this same consideration, with an opposite perspective, though. Despite this assignment has a cost for us (the licence will cost 36.200 euro for four years, i.e. 750 euro per month) we decided to gamble and invest in our town and in the civic value of its museums, on cultural and community tourism and on its communication. This is not only a commercial project. It aims to propose ideas and services to those who following the opening of CUB, we hope, will find a new reason to visit the castle. They will not only find ‘products’ but a different way to communicate our cultural heritage. We will not be welcoming ‘clients’ but ‘users’ of culture”.
The bet and the experiment will be visible from April 3, but are already in motion though the group of enterprises should have had six months to prepare and open the bookshop. Learning about the exhibition on Picasso, CUB became real in advance to offer residents and tourists a further service during an event that will mark the 2015 cultural and tourist framework of Catania and Sicily.
The opening is set and the invitation is extended to the whole city.
News published on 03/24/2015